2005-07-26

Intolerance: Anti-Piracy Verification for Windows OS

'Microsoft' has stepped up its fight against software piracy by requiring users to verify their copies of the 'Windows' operating system. Anyone downloading updates for 'Windows XP' will be required to check that their operating system is genuine. 'Security Updates' are exempt from this in order to prevent people spreading viruses across the Internet. A third of software worldwide is fake, according to industry group, 'The Business Software Alliance'. Losing 'billions' 'Microsoft' said that more than a third of its software is counterfeit, which it says costs it 'billions' of US American Dollars of lost income. With 'Windows' accounting for 90 per cent of operating systems sold worldwide, cracking down on the pirates is one of the few ways for 'Microsoft' to expand its business.
'This is another tool in our arsenal,' said Mr.David Lazar, director of Genuine Windows for 'Microsoft'.
Customers who discover that their copy of 'Windows' is pirated have two options: They can get a free version of 'Windows' if they fill out a counterfeit report identifying the source of the software, providing proof of purchase and returning the counterfeit CD. If they are unable to provide all the information, filling out a report will entitle them to receive a copy of 'Windows XP Home Edition' for the reduced price of 56_GBP or 'Windows XP Professional Edition' for 86_GBP.
Genuine article The new policy is part of 'Windows Genuine Advantage', a scheme set up by 'Microsoft' in 2004-09 to encourage people to use legitimate software. The firm has been offering incentives, in the form of 'freebies' such as photo slide-show software, to persuade people to use the service.
'We want to give customers a reason to purchase the genuine product,' said Mr.Alex Hilton, Anti-Piracy Manager for 'Microsoft'.
So far, 45 million copies of 'Windows' have been verified via the system, although 'Microsoft' has, as yet, no figures to gauge what proportion of these failed the test. Neither has it set a figure on the level it would like to see piracy reduced to.
'Aspirationally we want to remove piracy altogether and we feel the majority of people want to use our software legitmately,' said Mr.Hilton.
He advised anyone looking to purchase 'Windows XP' to make sure they only do so via trusted shops and websites. 'Microsoft steps up piracy fight' , BBC NEWS, 2005/07/26 10:23:26 GMT Windows Preloaded, no OEM CDROMs

1 Comments:

Anonymous Anonymous said...

Brilliant, loved the fake ad so much I stole it. thanks!!!

7/31/2005 12:07:00 am  

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